Al Futtaim Group
Jan 2019
14 Days
Cairo Festival City Mall
Participants
Social Media Reach
Delivering an offline gaming experience on-ground for the first time in Egypt. The gaming journey was conveyed exactly to real life in Cairo Festival City Mall. A real part of the game was executed on the ground; in-game ambiance, landmarks, and atmosphere without a corrupted internet connection that would interfere with the participant’s experience. In order to complete the whole experience, there was a merchandise shop available at all times with original Fortnite merch for in-game items dedicated to the winners. The activation included the below: 40 x Gaming consoles equipped with high-end gaming monitors, and headsets. 16 x Highly trained technical ushers. We secured publisher approval and ensured that the event followed all guidelines and regulations. Used the #1 Esports platform GBarena.com in the Middle East to ensure data security, fast registration, and points system. The event also hosted Local Youtubers every weekend and International Youtubers on the final day (Nerdout Group). It was one of a kind experience for gamers!